In the ever-evolving world of SEO, there’s always a new strategy on the horizon. Today, we’re diving into the skyscraper linkbuilding technique, a game-changer that’s taking the digital marketing world by storm. This innovative approach has the potential to elevate your SEO game to towering new heights.
Skyscraper linkbuilding isn’t just about building higher; it’s about building smarter. It’s a method that focuses on quality, not quantity, and it’s been making waves for its ability to deliver substantial, sustainable results. In the upcoming sections, we’ll demystify this technique and show you how it can skyrocket your website’s visibility.
So, strap in as we prepare to scale the heights of this advanced SEO strategy, and let’s explore how you can use skyscraper linkbuilding to construct a robust digital presence that stands tall among the competition.
Understanding Skyscraper Linkbuilding Technique
To deepen our grounding in skyscraper linkbuilding, we’ll explore its essence, history, and evolution.
What Is Skyscraper Linkbuilding?
Skyscraper linkbuilding represents an advanced, tactical SEO strategy. It hinges upon identifying high-impact content within your sector, creating superior versions of this content, and then capitalizing on outreach to gain high-quality backlinks. Comparing it to a ‘skyscraper’ mirrors the technique’s premise: just as architects and builders construct a taller, more prominent building based on the existing one’s structure, we craft improved content atop identified popular content. This approach helps us attract potent backlinks and enhance our digital visibility.
The Origin and Evolution of the Technique
Brian Dean of Backlinko instituted the Skyscraper linkbuilding technique in 2015. Initially, it was an experimental approach aimed at obtaining promising results in terms of traffic and rankings. Over the years, this three-step process — find link-worthy content, make something better, reach out to the right people — has gained unanimous acknowledgment. Today, it’s recognized as a well-rounded SEO strategy, with adaptability to the changing dynamics of the digital space. Its evolution reflects a shift from merely beating the tallest ‘skyscraper,’ to creating content that provides additional value to the audience and webmasters.
How Skyscraper Technique Works
The Skyscraper Technique, an effective SEO strategy formed by Brian Dean, works methodically. Let’s unravel the structure of this strategy in more detail.
Step-by-Step Approach
- Identify Trending Content: Spot content that’s already popular. This can be relatable blog posts, articles, or infographics earning quality backlinks in your niche. For example, if you’re running a fitness blog, look for well-received posts on workout techniques or dietary plans.
- Create Superior Content: Develop a piece that’s more comprehensive, updated, or visually appealing than the original. It’s about keeping the core of the existing content intact, improving it, and adding value. Using the fitness blog example, if an influential bodybuilding forum posted a list of ’10 Best Protein Powders’, you can create a post titled ’20 Best Protein Powders for 2022,’ updating the list and doubling the options.
- Reach Out for Backlinks: Contact the websites currently linking to the less-enriched content. Let them know about your more updated, extensive content. They may decide to link to your piece instead, improving the quality of their website’s links.
Tools and Resources Needed
Executing the Skyscraper Technique requires certain tools and resources. They’re crucial to identify trending content, create superior versions, and successfully reach out for backlinks.
*SEO Tools: Aim for tools like Ahrefs or Moz to identify popular content and view the backlinks it’s earning. These tools provide insights into the keywords, backlink data, and content trends in your niche.
*Content Creation Tools: Consider resources to enrich your content. This can include Canva for creating eye-catching infographics or Grammarly for ensuring spotless language.
*Outreach Tools: This involves software to automate your outreach emails without losing the personal touch in communication. Tools like Hunter.io or Voila Norbert excels at this, making sure that your improved content gets noticed and earns those high-quality links.
Benefits of Skyscraper Linkbuilding
Benefiting from the Skyscraper linkbuilding technique transcends mere backlink acquisition. It’s a multifaceted strategy that primarily enhances SEO rankings and boosts website traffic.
Improving SEO Rankings
Raising your website’s SEO rank remains a primary benefit of the Skyscraper technique. That’s because search engines, such as Google, place high regard on quality backlinks for their ranking algorithm. By creating premier content and consequently attracting more authoritative backlinks, your rank naturally escalates. For instance, Brian Dean’s initial application of this technique resulted in a 110% increase in organic search traffic within a two-week span.
Enhancing Website Traffic
Another prime benefit of the Skyscraper linkbuilding technique lies in its direct effect on your website’s traffic volume. With superior content attracting a larger audience, your website witnesses marked improvement in its overall traffic. For example, HubSpot reported a 25% increase in organic traffic within a one-month period after implementing this method. This tactic, in essence, ties into creating a high-value content asset, promoting it effectively, and consequently generating increased user engagement.
Challenges and Pitfalls
Despite being highly effective, the skyscraper linkbuilding technique encounters its fair share of challenges and stumbling blocks. It’s necessary to understand and tackle these hurdles to reap real and long-lasting benefits.
Common Obstacles in Implementation
When applying skyscraper linkbuilding strategies, businesses often stumble across a couple of common obstacles. First, identifying quality content pieces to improve upon could be challenging. Navigating through vast amounts of web content to find a piece appreciated by audience takes time and entails high-quality research. Second, creating superior content isn’t as simple as adding extra information or fixing errors. It takes an extensive understanding of audience preferences, quality writing skills, and the ability to present information effectively.
Thirdly, outreach also poses significant challenges, as securing authoritative backlinks involves convincing reputed websites of your content’s value. Multiple rejected outreach emails or ignored connection attempts, despite well-crafted, superior content, are not unheard of. Lastly, for smaller websites or businesses newer to the industry, garnering attention amidst the competition might be a tough task.
How to Overcome These Challenges
To navigate these challenges, elaborate strategies are essential. For identifying popular content, make use of tools like Ahrefs or Buzzsumo. These tools track high-ranking pages, enabling you to understand what content is successful and why.
For content creation, consider hiring professionals or engaging with freelance writers specializing in your industry. Include infographics, videos, or interactive elements to make content more appealing. If you struggle with outreach, consider professional SEO services. They’ve often built relevant connections that facilitate securing quality backlinks more smoothly.
For smaller websites or new players, patience and consistency are key. Regularly creating superior content, while making continuous outreach efforts, gradually builds your website’s reputation and authority, which can lead to more organic backlinks over time. Remember, skyscraper linkbuilding isn’t a quick fix but a long-term investment for substantial growth.
Successful Case Studies
Let’s delve into real-world applications of the Skyscraper linkbuilding technique and examine their impact.
Examples from Various Industries
- Digital Marketing: Backlinko’s Brian Dean pioneered the Skyscraper Technique in the digital marketing sphere. He examined consistently high-performing blog posts, created superior content, and successfully reached out to the right audience. Through this tactic, he noticed a substantial surge in website traffic — an impressive 110% in just 14 days.
- E-commerce: An online store, Sparring Mind, employed the Skyscraper approach, and leveraged it by creating in-depth guides about psychological triggers in marketing. The outcome? A significant hollow-point— a 70% increase in organic traffic, and numerous backlinks from esteemed websites like Forbes and Shopify.
- Automotive: Auto insurance comparison website, Zebra experienced a notable improvement in their SEO rankings after implementing the Skyscraper Technique. They produced a well-researched guide on insurance savings which attracted high-quality backlinks and increased their traffic by 60%.
Analysis of Results
Considering these instance narratives, it’s evident that the Skyscraper Technique can yield exceptional results when executed correctly, irrespective of the industry.
- Traffic Generation: Every case study presented above experienced a significant rise in their traffic— Backlinko by 110%, Sparring Mind by 70%, and Zebra by 60%.
- Backlinks: High-quality backlinks are a common result of this Technique as seen with Backlinko, Sparring Mind, and Zebra, who got backlinks from credible sources like Forbes and Shopify.
- SEO Rankings: As a byproduct of quality backlinks and increased traffic, all three case studies saw marked improvements in their overall SEO rankings.
By methodically selecting popular content, creating superior versions, and conducting targeted outreach, these companies saw substantial growth in key performance indicators. This echos the potential of the Skyscraper linkbuilding technique as a powerful SEO tool, reiterating that the rewards are certainly worth the diligent and consistent effort.
Conclusion
We’ve seen how the Skyscraper Technique can work wonders in the SEO realm. It’s not just about creating content, but about making it the best out there, and this method helps us do just that. It’s been proven across various industries, with Backlinko, Sparring Mind, and Zebra as shining examples. The increase in traffic, backlinks, and SEO rankings they’ve experienced is testament to the effectiveness of this technique. Yes, it comes with its challenges, but with the right strategies, we can overcome them. The rewards of consistent effort and diligent implementation are worth it. So, let’s embrace the Skyscraper Technique, and watch our SEO efforts reach new heights.